Privacy policy

At RufaStories, accessible at www.rufastories.com, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, purchase our products, or interact with our services.

By using our website, you acknowledge the practices described in this policy.

1. Information We Collect

When you visit our website, place an order, or contact us, we may collect the following information:

Personal Information

Full name
Email address
Contact number
Billing and shipping addresses
Order details and purchase history
Customer service communications

Payment Information

Payments are securely processed through authorized third-party payment gateways. RufaStories does not directly store your complete debit card, credit card, CVV, or UPI PIN information.

Automatically Collected Information

When you browse our website, we may automatically collect certain technical information, including your IP address, browser type, device details, browsing activity, and website interactions through cookies and similar technologies.

2. How We Use Your Information

We collect and process your information for purposes including:

Processing, confirming, and delivering orders.
Providing shipping updates and order notifications.
Responding to customer inquiries and support requests.
Improving our website, products, and shopping experience.
Managing returns, replacements, and customer complaints.
Preventing fraudulent transactions and unauthorized activities.
Sending promotional offers and product updates where permitted.
Meeting applicable legal, tax, and regulatory requirements.

We do not use your personal information for purposes unrelated to our business operations without an appropriate legal basis.

3. Payment Security

All payments made through our website are processed using third-party payment service providers.

We do not directly store complete payment card details or sensitive payment authentication credentials.

Payment processors handle transaction information according to their respective security standards and privacy policies.

4. Sharing Your Information

RufaStories does not sell your personal information.

We may share necessary information with trusted third parties, including:

Delivery and courier partners for shipping orders.
Payment gateways for processing transactions.
Shopify and other e-commerce technology providers.
Customer support and communication providers.
Analytics and advertising partners, where applicable.
Government or regulatory authorities when legally required.

Information is shared only to the extent necessary for the relevant purpose and subject to applicable safeguards.

5. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to enhance your shopping experience.

These technologies may help us remember shopping cart contents, understand visitor preferences, analyze website performance, and measure advertising effectiveness.

You may manage cookies through your browser settings or privacy controls available on our website.

Disabling certain cookies may affect website functionality.

6. Marketing Communications

With your consent or where otherwise permitted by law, RufaStories may send communications about new product launches, educational activities, exclusive discounts, festive collections, and special promotions.

You can unsubscribe from promotional emails through the unsubscribe link or contact us directly to withdraw your marketing preferences.

Essential order-related communications may still be sent when necessary.

7. Children's Privacy

RufaStories offers educational and creative products designed for children. However, our online shopping services are intended for parents, guardians, and other adults authorized to make purchases.

We do not knowingly collect personal information directly from children without appropriate parental or guardian authorization.

If you believe a child has provided personal information to us without appropriate authorization, please contact us so we can review and address the matter.

8. Data Security

We implement reasonable security measures to help protect personal information against unauthorized access, disclosure, alteration, misuse, and loss.

Our website uses security features supported by Shopify and our authorized service providers.

Although we take reasonable precautions, no method of online transmission or electronic storage is completely secure.

9. Data Retention

We retain personal information for as long as reasonably necessary to process orders, provide customer support, maintain business records, resolve disputes, prevent fraud, and comply with legal obligations.

When personal information is no longer required, we take appropriate steps to delete or anonymize it, subject to applicable legal requirements.

10. Your Privacy Rights

Depending on applicable law, you may have the right to:

Request access to information about your personal data.
Request correction or updating of inaccurate information.
Request deletion of eligible personal information.
Withdraw consent for certain processing activities.
Opt out of marketing communications.
Raise privacy-related complaints or concerns.

To exercise your rights, please contact us using the information below. We may request verification of your identity before processing certain requests.

11. Third-Party Websites

Our website may contain links to third-party websites, payment providers, marketplaces, and social media platforms.

These websites operate independently and may have their own privacy policies.

RufaStories is not responsible for the privacy practices or content of third-party websites.

12. International Data Processing

Certain service providers supporting our website, including Shopify and other technology partners, may process or store personal information outside India.

Where applicable, we take reasonable steps to ensure that such processing is conducted in accordance with relevant data protection laws.